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Nurturing Today's Breastfeeding Moms

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Rumina is the Roman Goddess of Breastfeeding and the guardian of nursing infants. Her name, which is related to an old Latin work for breast, “rumis” or “ruma,” translates to “the Nourisher.”


Breastfeeding has tremendous health and emotional benefits for you and your baby, which is why the American Academy of Pediatrics recommends exclusive breastfeeding for the first six months. But many of us moms struggle with breastfeeding and getting support during those first few weeks of birth is crucial to achieving our breastfeeding goals.


Many research studies have proven that mother-to-mother support is the best resource for new moms, making a huge difference in the length of time a mom breastfeeds. Rumina is giving women who are impassioned about breastfeeding a way to help other woman struggling to meet their breastfeeding goals.


With every purchase of a Hands-Free Pump&Nurse Tank, Rumina will donate a portion of our revenue to WIC Peer Counselor Programs. Rumina is extremely proud to support the Peer Counselors. We founded Rumina with RuminaMoms in mind and we thank you for helping to celebrate the nourishing powers of moms!!


For an in-depth look at peer counseling, please read this great article by a WIC breastfeeding peer counselor:

The High Life of a WIC Breastfeeding Peer Counselor

What is WIC?

The Special Supplemental Nutrition Program for Women, Infants and Children is a program for healthcare and nutrition of low-income pregnant women, breastfeeding women, and infants and children under the age of five.

Why does Rumina support the WIC Peer Counseling Programs?

Unfortunately, many women do not have the resources and support to continue breastfeeding beyond the first few days after birth. As the US Surgeon General, Regina Benjamin, explains in her Call to Action, breastfeeding is a national public health priority. If we all support our children getting off to the healthiest start in life, our children and our country would benefit greatly from lower healthcare costs, less childhood obesity, and a more productive workforce, just to name a few of the many benefits. With federal and state budget cuts, Rumina wants to support this vulnerable population where we are most impassioned, breastfeeding.

What is a Peer Counselor?

A Breastfeeding Peer Counselor is a para-professional support person with a mission to improve breastfeeding initiation and duration rates, to reduce infant mortality, to improve cognitive abilities and overall long term health benefits of infants and children, and to reduce the incidence of obesity in childhood and later life.

What is the program's focus?

The program provides specialized breastfeeding education, encouragement and support to pregnant and breastfeeding women and their infants. Peer Counselors do home visits, telephone consultations, hospital visits, and lead support groups. Peer Counselors also assist participants with breast pump use and provide outreach to hospitals and physicians on breastfeeding services offered.

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